The Greek islands of the Southern Aegean region were recently projected as a diving destination at the International Boat Show in Dusseldorf, Germany. This is the first time a region is projected in the framework of such a prestigious fair. "The German visitors showed great interest towards the particular product - diving in the Cyclades and the Dodecanese - which is a relatively unknown product to the foreign markets" as stated by the fair representatives.

Within an exhibition area of 23 sq. meters, tourism professionals from the islands of Santorini, Naxos, Amorgos, Milos, Ios, Kea, Leros and Kos marina had the opportunity to present their related businesses and promote their respective destinations in a wide audience.

According to the participants, the feedback stemming from the boat show was very encouraging for the future.Germany counts at least three million potential travellers interested in this kind of activity.

As stated by Mrs Eleftheria Ftaklaki - Deputy Head of the South Aegean - "This is a very promising effort for the promotion of the islands as far as alternative forms of tourism is concerned, and many more of this kind could follow if we wish to gain further ground and create sustainable synergies in the future for the Cyclades and the Dodecanese”.

Between the 18^th and the 26^th of January 2014, as many as 1.650 exhibitors from more than 60 countries promoted their new boat collections at the show. Also, new equipment for water sports and maritime services were presented to the public. Every year, the International Boat Show in Dusseldorf, Germany, brings together more than 60.000 visitors from abroad.

Source: news.gtp.gr

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From: Eva Kanellopoulos

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